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Ethos
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Matthew Müller is a creative director, designer, artist, and musician who likes making thoughtful things with interesting people.
Info
Ethos
Let’s connect
Matthew Müller is a creative director, designer, artist, and musician who likes making thoughtful things with interesting people.
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My work with the Brand and Marketing team spans that ecosystem, from new hotel and restaurant identities to event branding, email marketing, sales campaigns, editorial extensions like Substack, and pitches for properties still in development. Some projects are highly visible, while others happen behind the scenes, but each is an opportunity to consider how Ace shows up in a new place or context without losing what makes it Ace.
This is a selection of that work: an ongoing exercise in extending an established brand while leaving enough room for something new to happen.