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Matthew Müller is a creative director, designer, artist, and musician who likes making thoughtful things with interesting people.




   

Mementos of a life well-traveled.

Ace Hotel has always treated retail as an extension of the experience itself. Each collection draws from the character of the neighborhoods Ace Hotel calls home, creating objects that feel connected to a particular place while still belonging to the larger world of the brand.

That can mean designing property-specific pieces, building seasonal collections, or collaborating with brands and makers like Yeah, I Work Out, Reigning Champ, Converse, and Everybody.World. The approach changes from project to project, but the goal remains the same: make something people genuinely want to live with, wear, and take home.

More than traditional hotel merchandise, these collections become mementos of a life well-traveled, or sometimes, a dream yet to be.
Creative Direction for Ace Hotel Summer Collection 2026
Ace Hotel Shop Fall Collection 2025

Ace Hotel Shop Fall Collection 2025 Promo
Ace Hotel Shop Fall Collection 2025 Product Sample
Custom Animation and Music for SHUT NYC Collab
Email Header for Oyster Tennis Collab

Created at Atelier Ace
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