The heart of human achievement.
For nearly half a century, The Ken Blanchard Company has been synonymous with leadership excellence. While the company’s legacy is undeniable, it was facing a significant challenge: breaking free from the founder's shadow and demonstrating its relevance in today's dynamic business landscape.
To revitalize the brand and position Blanchard as an industry leader, we embarked on a comprehensive rebranding initiative. Through deep collaboration with the Blanchard team, we crafted a brand identity that encapsulated the company's rich history while, projecting a modern, forward-thinking image.
Our work focused on creating a cohesive brand ecosystem that extends beyond the individual and into the collective strength of the organization. The result is a brand that not only reflects Blanchard's expertise in emotional intelligence and strategic leadership, but also positions the company as an indispensable partner in developing high-performing teams. This transformation empowers Blanchard to captivate a wider audience, attract top talent, and drive sustainable growth.
Excerpt from Brand Hero VideoBlanchard Brand VisionBlanchard Brand BookBlanchard Brand Book Interior PagesOf Course, A Tote!Logo Animation
2023 ATD Show Award Winning Booth
Event Shirt ConceptExterior Event Signage
Custom Vans
Visual System Overview
Creative Director: Matthew Müller
Design Lead: Becca Krahn
Senior Consultant: Terra Gottesfeld
Consultant: Kiayanna Washington
Created at Innovation Protocol