CollegeSpring — Matthew Muller's Portfolio | Creative Direction | Brand Design & Identity

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Matthew S. Müller is a Los Angeles-based Creative Director and Designer fueled by curiosity and innovation.

Putting high school test-prep to the test.

CollegeSpring is a non-profit organization that assists students from low-income backgrounds in realizing their full potential. We originally helped them establish their brand in 2018. However, due to the pandemic, the organization faced challenges such as the shift to digital learning and a decline in the importance of standardized tests, which necessitated a brand refresh.

After an intensive Discovery phase, we repositioned CollegeSpring as a provider of student success, not just test prep. The refreshed brand celebrated CollegeSpring's role in empowering students with more choices after high school, emphasizing their value beyond test scores.

Throughout this process, we also developed an evolved brand identity. The visual elements, including a new color palette, iconography, and signature style, were designed to enhance the brand experience and make it more versatile for print and digital applications. This brand refresh has enabled CollegeSpring to effectively communicate their value, attracting more donors and partners, and ultimately helping them expand their reach and support more students.

Outdoor Campaign

Brand Launch Materials

Student Portal

2024 Impact Report

PPT Template with Built-In Data Visualization Tools

Student Hoodie

Water Bottle Swag

Creative Director: Matthew Müller
Senior Consultant: McNeal Maddox
Consultant: Daniela Castro-Alvarez
Created at Innovation Protocol