Joybird — Matthew Muller's Portfolio | Creative Direction | Brand Design & Identity

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Matthew S. Müller is a Los Angeles-based Creative Director and Designer fueled by curiosity and innovation.

Inspiring joy in every home.

Joybird is a vibrant force in contemporary furniture, renowned for its quality and versatility. However, following their acquisition by La-Z-Boy, the brand had lost its spark. Plagued by annual reboots and a fragmented identity, Joybird needed a fresh perspective. We were tasked with helping them rediscover their core essence: Joy.

Our collaboration resulted in a polished brand identity that resonated deeply with their audience. By shifting the focus from sales to storytelling, we elevated both their messaging and product. Our vibrant color palettes and refined design created a brand experience that inspired customers to “Find joy wherever you are.” This strategic approach significantly increased brand awareness and solidified their market position.

Painted Billboard Concept

Swatch Sample Kit

Catalog Design

Brand Guidelines

Lifestyle Photoshoot Art Direction

Storefront Concept

Packaging Concept

Creative Director: Matthew Müller
Senior Designer: Augusto Piccio IV
Senior Consultant: Jamie Sperling
Consultant: Terra Gottesfeld
Created at Innovation Protocol