Megatrax — Matthew Muller's Portfolio | Creative Direction | Brand Design & Identity

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Matthew S. Müller is a Los Angeles-based Creative Director and Designer fueled by curiosity and innovation.

Greatness through simplicity.

Independently owned, music industry pioneer, Megatrax was facing a unique challenge: how to compete against multi-national industry giants who were gaining market dominance via acquisition. To distinguish themselves, Megatrax sought a brand refresh that would amplify their legacy, as well as highlight their quality. Our partnership with Megatrax was a harmonious blend of their passion for music and our design expertise.

We delved deep into Megatrax's core value: their unwavering pride in delivering exceptional music. To reflect this, we crafted a dynamic brand identity that captured their energetic spirit. By incorporating iconic music-inspired elements and expanding their color palette, we created a visual language that resonated with their bold personality. The new logo is purposefully flexible and adaptable to mirror Megatrax's ability to seamlessly fit their music into any project. This brand transformation not only elevated their design aesthetic but also positioned Megatrax as a formidable competitor in the market.

Brand Launch Video

Megatrax Media Kit

Poster Designs

Website UI Design

Album Art Design System

Business Card Design

New Release Promo Concept

Social Media Template for New Releases

Creative Director: Matthew Müller
Senior Designer: Mike Pritchard
Motion Designer: Max Schneider
Senior Consultant: Joseph Olender
Created at Innovation Protocol