Oakwood — Matthew Muller's Portfolio | Creative Direction | Brand Design & Identity

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Matthew S. Müller is a Los Angeles-based Creative Director and Designer fueled by curiosity and innovation.

For wherever life moves you.

Oakwood has always been synonymous with a high-quality corporate housing experience. The company came to us with a desire to broaden its perception while preserving its core identity. By carefully balancing heritage and innovation, we crafted a brand evolution that resonates with a wider audience.

We elevated Oakwood's status by introducing subtle design elements that evoke a sense of global sophistication. An organic geometric pattern reminiscent of both ocean waves and terrestrial landscapes, underscores the brand's international reach. The brand system that we created helped breathe new life into the brand.

This strategic approach not only strengthened Oakwood's emotional connection with its guests, but also positioned the brand as a premier lifestyle destination choice. By harmoniously blending the familiar with the aspirational, we successfully expanded Oakwood's appeal, while maintaining its leadership position in the market.

Brand Book

Brand Teaser Video

Billboard Advertising

Website Concept

Tradeshow Booth

Interior Signage

Iconography

Room Key

Door Hangers

Creative Director: Matthew Müller
Design Lead: Augusto Piccio IV
Senior Consultant: Jamie Sperling
Consultant: Terra Gottesfeld
Created at Innovation Protocol